The Shapo alternative that generates assets, not just widgets
Shapo collects testimonials and shows them in website widgets. CustomerProof is self-serve AI software that turns any customer feedback into 7 source-verified, channel-ready proof asset types — ad copy, case studies, battle cards, and more — free to start.
CustomerProof
Self-serve AI proof asset generation
- Turns feedback into 7 asset types instantly
- Ad copy, case studies, battle cards, email snippets, and more
- Every claim traced back to the source quote
- Free plan: preview all 7 types, unlimited
Shapo
Testimonial collection and widget display
- Collect text and video testimonials via forms
- Import reviews from G2, Capterra, Google, and 20+ platforms
- Embed as carousels, grids, or Wall of Love on your site
- Free plan up to 10 testimonials; Pro at $29/mo
Key Difference
Shapo is a collection and display tool — it gathers testimonials and shows them as widgets on your website. CustomerProof is a proof asset generator — you paste any customer evidence and get back 7 deploy-ready asset types in minutes, each line traced to the original quote.
Feature Comparison
| Feature | CustomerProof | Shapo |
|---|---|---|
| AI asset generation from customer feedback | ✓ | — |
| Paid ad copy generation | ✓ | — |
| Case study draft generation | ✓ | — |
| Sales battle card generation | ✓ | — |
| Email snippet generation | ✓ | — |
| Sales slide generation | ✓ | — |
| Objection handler generation | ✓ | — |
| Testimonial collection forms | — | ✓ |
| Website testimonial widgets | — | ✓ |
| Wall of Love display page | — | ✓ |
| Import reviews from G2, Capterra, Google | — | ✓ |
| Source-trace: every claim linked to a quote | ✓ | — |
| Works with 8+ feedback input types | ✓ | — |
| Free plan available | ✓ | ✓ |
| Paid plan starts at | $39/mo (Solo) or $99/mo (Pro/All Access) | $29/mo |
| Primary output | 7 deploy-ready proof asset types | Testimonial collection + display widgets |
| Best for | Teams who need proof assets across channels | Teams who need to collect and display testimonials on-site |
Choose CustomerProof if you need to:
- Generate ad copy directly from customer feedback
- Draft case studies and battle cards from real customer words
- Deploy proof across multiple channels — not just on-site widgets
- Have every asset claim traced back to the original customer quote
- Start generating assets in minutes without a collection workflow
Choose Shapo if you need to:
- Collect testimonials from customers via forms and video
- Sync and display reviews from G2, Google, Capterra, and similar platforms
- Add live testimonial widgets to your website or landing pages
- Build a standalone Wall of Love page
- Send email campaigns inviting customers to leave reviews
Frequently Asked Questions
See what CustomerProof can do
What CustomerProof can do
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Buyer guides
Seven proof asset types from one customer input
Start with the free plan — preview all 7 types from real customer feedback, unlimited, no card. Upgrade to Solo ($39/mo) or Pro ($99/mo) for clean exports when you need more.
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